Nabeel Khalid's picture
Marketing Manager at Systems Limited with over 5 years of experience in Digital Media, Nabeel Khalid is based in Lahore and is a regular contributor of the Systems Limited Blog.

Stories by Nabeel Khalid

New Age Marketing – A Marriage of Art and Science
New Age Marketing – A Marriage of Art and Science
A paradigm shift is underway as there is an intense battle going on in the field of marketing between traditional marketers who rely on creative flair and instinct, and the ‘quants’ who are usually data scientists of some sort, with spreadsheets full of numbers showing a variety of metrics, graphs and results.
1