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Role of a Business Analyst in UX

Role of a Business Analyst in UX

Most breakthrough technologies developed over time, share an overarching mission: to engage users and offer swiftness of task completion in a few taps or clicks. Recently, UX has become the talk of the town. Big players like Google, Apple, and Intuit have started appealing to their audiences with intuitive user interface designs to increase user traction and grow subscriptions.

This brings us to a set of intriguing questions about a normal UX process. What role does a user interface play in a highly grossing software? Who determines usability of the end product? Who plans and creates design prototypes? How is user compatibility with software evaluated? How are user level requirements acquired?

Basically, most software development processes of varying complexities involve two people with an influential role –a business analyst (BA) and a user experience (UX) designer. Though the roles are interdependent, there is a fine chance that a BA plays a relatively broader role in the overall UX process.

Business Analysts add value to UX prototyping in the following ways:

  • Understanding functionality of user interface
  • Employing technology to meet user requirements
  • Practicing design approach during the evolution of software development cycle
  • Proposing definite solutions in the advancement of a cycle
  • Drawing design patterns and models in collaboration with users and stakeholders
  • Creating prototypes of a user interface (an overlap with UX).

Consideration of user challenges is a keystone for creating UI, but an engaging user experience goes a few notches beyond into the dynamics of user senses and feelings while interacting with an application. Evaluating user friendliness of a system is central to measuring its usability.

Previously, organizations engaged business analysts and user experience specialists from project kick off to project fulfillment. In a relatively evolved industry, however, companies draw in on insights and ideas from Business Analysts and UX Specialists before a solution is proposed. Through strategic research, business analysts should evaluate the effectiveness and relevance of a solution design to meet primary objectives of users in an organization.

Knowing that BAs are in a position to set project direction and optimize time and costs, it is crucial to list a more distinguished role that Business Analysts of today play in carving a pathway for user experience.

  • Develop user interface mockups by engaging end users to grasp requirements with reasonable degree of accuracy
  • Understand different type of applications desired by users
  • Understand user interests, application pain and comforts levels by observation of user engagement
  • Review prototypes multiple times
  • Evaluate user friendliness of the application
  • Bridge the gap between user needs and technology and business needs
  • Assess fulfillment of business standards by practitioners
  • Perform technical analysis before product release.

Add another feather in your BA hat and expand your horizons!

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Nauman Sohail's picture
Nauman is an Advisory Business Analyst at Systems Limited with laudable expertise in business analysis, delivery management and client engagement. Apart from blogging about meeting client expectations and business needs, he is passionate to explore and excel at user experience innovation in software for web and mobile.

Disclaimer: The views expressed here are solely those of the author in his private capacity and do not in any way represent the views of Systems Limited, or any other entity related to Systems Limited.

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